Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Alan T. Edgar, SVP UK
  • Raymond Sexton, VP
The Problems we Solve
Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Alan T. Edgar, SVP UK
  • Raymond Sexton, VP
The Problems we Solve
More
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Alan T. Edgar, SVP UK
    • Raymond Sexton, VP
  • The Problems we Solve
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Alan T. Edgar, SVP UK
    • Raymond Sexton, VP
  • The Problems we Solve

Guiding Principles ™ for:

Strategic Connections and Partnerships

Your vision and leadership efforts need to be properly recognized by the right people - decision makers and influencers.


As you break new ground and undertake business development you must strike deals and forge partnerships with honest, reliable, and respectable individuals and entities.


Guiding Principles ™ opens up a world of opportunities to engage with super-connected, trusted, pre-validated relationships.

Geopolitical Advisors | diplomatique ™

Geopolitical Advisory

Nobody can field a team with greater multi-sectoral, multi-jurisdictional capabilities than Guiding Principles ™ - and certainly not one that is equally familiar with world and local governments.


Our people tend to be part of the fabric of society in key markets and theaters of operation around the world - trusted, reliable, and professional friends, on standby ready to deploy to support you.


Guiding Principles ™ offers real-time intel and actionable insights.

Geopolitical Advisors

Expert Witness (FRICS) & ADR Specialist

Guiding Principles ™ for  Latent Defects and Structural Insurance


A latent structural defect refers to a hidden flaw or issue that is not immediately apparent upon inspection and becomes evident only after a certain period of time.  


Mark J. Finlay, FRICS has been an advisor to several leading providers of Latent Defect Insurance in multiple jurisdictions


Following the collapse of a Danish insurer, Finlay was called upon to assist scheme administrators and collaborate with government officials and regulators to mitigate the impact on homeowners.

Guiding Principles ™ to Deliver Your Mission

Project Delivery: Infrastructure, Energy & FDI

Guiding Principles ™ to Deliver Your Mission: 

With decades of experience as professional project managers, we have delivered complex real estate, infrastructure, energy, and FDI ventures across diverse markets. 


Our approach combines commercial acuity with disciplined execution, ensuring projects are not only delivered on time and on budget, but aligned with long-term value creation and stakeholder confidence.

Guiding Principles ™ to Deliver Your Mission

Ports and Supply Chain Infrastructure

Our Guiding Principles™ draw upon a proven track record in port development and deep operational expertise across global supply chains. As seasoned professionals in the built environment and veteran specialists in port infrastructure, we bring practical insight grounded in real-world delivery.


Yet, our foremost commitment lies not only in technical excellence—but in safeguarding the wellbeing of the people who depend upon, work within, and are served by the supply chain.

We partner with you to ensure your infrastructure projects are delivered with rigour and integrity, and that your operations are resilient, efficient, and aligned with long-term purpose.

Infrastructure | Ethics & Responsibility

Discreet Diplomacy - The Problems We Solve:

We offer high-trust representation and backchannel engagement when stakes are high and silence is strength.


  • There’s a fractured relationship between institutions, communities, or governments that needs quiet repair
  • Leaders or organizations need a trusted emissary to act on their behalf in sensitive, non-public engagements
  • Formal diplomatic channels are unavailable, and quiet, principled bridge-building is the only way forward

Discreet diplomacy | Peace & reconciliation in your world

Ethics and Responsibility

We advise leaders on issues of ethics and responsibility, for today and for future generations, to enable them to develop policies and practices and robust answers to the 'big questions' being asked. 


We are familiar with rapidly developing narratives and divergent perspectives on matters of 'ethics', 'truth' and 'the environment.'


We will help you develop cogent narratives, impactful strategies, and supportive partnerships, to enable you to articulate your story

Guiding Principles ™ for Ethics & Responsibility

"We Write Wrongs" | Strategic Storytelling for Principled Leaders

You have a story to tell. A moment to speak. 

A truth to reclaim.


At the highest levels of leadership, words carry weight — but too often, the right words elude us. WeWriteWrongs helps chairmen, CEOs, national leaders, and principals craft their most important messages when clarity, courage, and trust matter most.

Members of the team have written for Presidents and Prime Ministers, Governors, governments and household name brands. 

We Write Wrongs

We've been in your shoes, in your sector

If you would really like to outperform your peers, then you're going to be interested in Guiding Principles ™ case studies in your sector.


We have helped advance life-saving technology, ports and infrastructure, energy, brand launches, market entry, systemic change and operational sustainability. We have engaged with and been engaged by governments. 

Guiding Principles ™ Comprehensive Needs Assessment
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Premium Geopolitical Advisory (Monthly)—high-trust insight for leaders navigating complexity—delivering actionable, values-aligned analysis in real time


What You Get:

  • Longform strategic briefings 
  • Flash Brief™—updates on global crises as they unfold
  • OpNotes™—to guide necessary operational actions
  • Curated insight and interviews with trusted leaders
  • Interpretive analysis to guide real-world decisions

Problems We Solve:

  • C-Suites and global leaders are overwhelmed by noise and lack principled intelligence
  • Need to understand emerging risks, align trends with purpose, and think geopolitically


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