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Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Micah Rea, VP
  • Raymond Sexton, VP
Menu of Services
Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Micah Rea, VP
  • Raymond Sexton, VP
Menu of Services
More
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Micah Rea, VP
    • Raymond Sexton, VP
  • Menu of Services
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Micah Rea, VP
    • Raymond Sexton, VP
  • Menu of Services

We've been in your shoes!

We've been in your shoes!We've been in your shoes!We've been in your shoes!

We provide experienced counsel and board-level wisdom to help leaders act decisively, ethically, and with lasting impact.

Learn More About Guiding Principles ™ Services

We've been in your shoes!

We've been in your shoes!We've been in your shoes!We've been in your shoes!

We provide experienced counsel and board-level wisdom to help leaders act decisively, ethically, and with lasting impact.

Learn More About Guiding Principles ™ Services

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Guiding Principles™ – A trusted guide. A strategic voice. A principled ally.

Frustrated at progress? Then you're going to be interested

If you're frustrated:

A 5 ½ Point Action Plan for Strategic Advancement

If you're frustrated:

- Too many slip-ups. Targets being missed, and no sign of change ahead.


- People don't realize your qualifications and experience


- You feel unheard & excluded from the favored group


- Your goals need refined, clarified, and shared


-It seems people are spreading falsehoods about your project


-Your team is unhappy with you and vice versa! You f

- Too many slip-ups. Targets being missed, and no sign of change ahead.


- People don't realize your qualifications and experience


- You feel unheard & excluded from the favored group


- Your goals need refined, clarified, and shared


-It seems people are spreading falsehoods about your project


-Your team is unhappy with you and vice versa! You feel they don't have what it takes


-Reserves are running low, and your investors are unhappy


-You are tired, irritable and you are being impatient with customers, investors, family and those closest to you 

Learn More

Just Imagine:

A 5 ½ Point Action Plan for Strategic Advancement

If you're frustrated:

- The stage is now set; a firm platform has been established - clear sights.


-Your credentials have been recognized and are respected


- You enjoy all-areas access to key people, places, networks


- Your mission is clear to all


- Your efforts are appreciated, myths dispelled,  and the project is being celebrated


- Your team is refreshed, and ene

- The stage is now set; a firm platform has been established - clear sights.


-Your credentials have been recognized and are respected


- You enjoy all-areas access to key people, places, networks


- Your mission is clear to all


- Your efforts are appreciated, myths dispelled,  and the project is being celebrated


- Your team is refreshed, and energized, excited by the steady progress being made


- Your investors are thrilled and vital funding and resources have been secured


-Your family and loved ones are justifiably proud of you


View Our Services

A 5 ½ Point Action Plan for Strategic Advancement

A 5 ½ Point Action Plan for Strategic Advancement

A 5 ½ Point Action Plan for Strategic Advancement

1️⃣ Reclaim the Narrative

WeWriteWrongs.com
We help leaders deliver mission-critical messages at moments that count—from legacy-defining speeches to vision resets, reputation repair, or cultural realignment. Whether misunderstood, misquoted, or simply unclear, we help you speak with moral clarity and narrative precision.

Powered by: Elite e

1️⃣ Reclaim the Narrative

WeWriteWrongs.com
We help leaders deliver mission-critical messages at moments that count—from legacy-defining speeches to vision resets, reputation repair, or cultural realignment. Whether misunderstood, misquoted, or simply unclear, we help you speak with moral clarity and narrative precision.

Powered by: Elite editorial guidance, confidential coaching, and high-level communicators who understand both the moment and the man or woman behind it

2️⃣ Lead with Discernment

Diplomatique™ Dispatches
A premium subscription for those who lead in uncertainty. Our strategic briefings, Flash Briefs™, and OpNotes offer interpretive intelligence and principled foresight for decision-makers navigating geopolitical and institutional complexity.

Powered by: A discreet network of diplomats, operators, and military and market veterans—offering grounded, morally literate context when the headlines break.

3️⃣ Secure Trusted Counsel

Guiding Principles™ Retained Advisory
For boards, executives, principals, and ministries seeking high-trust, ongoing counsel at moments of volatility, transition, or vision fatigue. We offer strategic clarity, redemptive thinking, and seasoned guidance from someone who’s walked the terrain.

Powered by: Decades of lived leadership and a quiet bench of ethical advisors, sector specialists, and regional interpreters—brought in only when trust permits.

4️⃣ Activate Quiet Channels

DiscreetDiplomacy.com
When formal diplomacy falters—or visibility becomes a liability—we engage as emissaries, bridge-builders, or private messengers. We navigate fractures, facilitate dialogue, and represent clients with dignity, clarity, and restraint.

Powered by: A global Rolodex of peacemakers, cultural intermediaries, and trusted in-country allies—pre-vetted, discreet, and values-aligned.

5️⃣ Deliver Strategic Infrastructure

Guiding Principles™ Project Stewardship
From ideation to inauguration, we help deliver mission-aligned plants, ports, facilities, and strategic infrastructure. We work shoulder-to-shoulder with clients and communities to shape, site, secure, and steward transformational projects.

Powered by: Multilateral partnerships, FDI expertise, site selection intelligence, and principled relationships across public and private sectors.

5½️⃣ Trust: The Quiet Multiplier

The difference only trust can make.

It’s the handshake that opens the right door. The phone call that turns a crisis. The quiet credibility that doesn’t show up on a spreadsheet—but without which, no strategy holds. Our clients know: in moments that matter, it’s not just what you know or even who you know—it’s who trusts you, and why.

Powered by: Presence. Discretion. Integrity. And a network of principled allies who move only when trust leads.





View Our Services

ULV Americas, Inc. dba Guiding Principles ™

Charleston, SC | Washington, DC | London | Vienna | Melbourne

+1 (202) 550-2120 | about@guidingprinciples.us

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Premium Geopolitical Advisory (Monthly)—high-trust insight for leaders navigating complexity—delivering actionable, values-aligned analysis in real time


What You Get:

  • Longform strategic briefings 
  • Flash Brief™—updates on global crises as they unfold
  • OpNotes™—to guide necessary operational actions
  • Curated insight and interviews with trusted leaders
  • Interpretive analysis to guide real-world decisions

Problems We Solve:

  • C-Suites and global leaders are overwhelmed by noise and lack principled intelligence
  • Need to understand emerging risks, align trends with purpose, and think geopolitically


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