Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Raymond Sexton, VP
Menu of Services
Guiding Principles ™ London Washington Geopolitical Services
Guiding Principles™
Get to know us
  • Your team
  • Advisory Board
  • Mark J Finlay, CEO
  • Karen Finlay, CChem, MRSC
  • Raymond Sexton, VP
Menu of Services
More
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Raymond Sexton, VP
  • Menu of Services
  • Guiding Principles™
  • Get to know us
    • Your team
    • Advisory Board
    • Mark J Finlay, CEO
    • Karen Finlay, CChem, MRSC
    • Raymond Sexton, VP
  • Menu of Services

Guiding Principles ™ to support you:

Strategic Connections and Partnerships

Your vision and leadership efforts need to be properly recognized by the right people - decision makers and influencers.


As you break new ground and undertake business development you must strike deals and forge partnerships with honest, reliable, and respectable individuals and entities.


Guiding Principles ™ opens up a world of opportunities to engage with super-connected, trusted, pre-validated relationships.

Geopolitical Advisors | diplomatique ™

Geopolitical Advisors

Nobody can field a team with greater multi-sectoral, multi-jurisdictional capabilities than Guiding Principles ™ - and certainly not one that is equally familiar with world and local governments.


Our people tend to be part of the fabric of society in key markets and theaters of operation around the world - trusted, reliable, and professional friends, on standby ready to deploy to support you.


Guiding Principles ™ offers real-time intel and actionable insights.

Geopolitical Advisors

"We Write Wrongs" | Strategic Storytelling for Principled Leaders

You have a story to tell. A moment to speak. 

A truth to reclaim.


At the highest levels of leadership, words carry weight — but too often, the right words elude us. WeWriteWrongs helps chairmen, CEOs, national leaders, and principals craft their most important messages when clarity, courage, and trust matter most.

Members of the team have written for Presidents and Prime Ministers, Governors, governments and household name brands. 

We Write Wrongs

Discreet Diplomacy - The Problems We Solve:

We offer high-trust representation and backchannel engagement when stakes are high and silence is strength.


  • There’s a fractured relationship between institutions, communities, or governments that needs quiet repair
  • Leaders or organizations need a trusted emissary to act on their behalf in sensitive, non-public engagements
  • Formal diplomatic channels are unavailable, and quiet, principled bridge-building is the only way forward

Discreet diplomacy | Peace & reconciliation in your world

Deliver Your Mission - Project Delivery Support

You may feel your team is not performing the way you would like. In your heart you know, if you don’t do the right thing the mission is likely to fail and your reputation harmed. We offer:

Guiding Principles ™ to Deliver Your Mission


We recommend be extraordinarily curious about people - the blend of skills, personalities, and leadership - about clear objectives, project creep, and resource constraints.


Crisp internal and stakeholder communications are key. Share vital information the way others share gossip - but don't gossip!

Guiding Principles ™ to Deliver Your Mission

Ethics and Responsibility

We advise leaders on issues of ethics and responsibility, for today and for future generations, to enable them to develop policies and practices and robust answers to the 'big questions' being asked. 


We are familiar with rapidly developing narratives and divergent perspectives on matters of 'ethics', 'truth' and 'the environment.'


We will help you develop cogent narratives, impactful strategies, and supportive partnerships, to enable you to articulate your story

Guiding Principles ™ for Ethics & Responsibility

Supply Chain Assurance

Our Guiding Principles ™ for Supply Chain have been developed from experience and a track-record that has taken us far beyond the arenas of brick and mortar assets, logistics and ports.


Although we are proud built-environment professionals, and veteran port specialists, our greatest concern is for the welfare of people connected to and served by the supply chain.


We will help you ensure your operations are fit for purpose. 

Infrastructure | Ethics & Responsibility

We've been in your shoes, in your sector

If you would really like to outperform your peers, then you're going to be interested in Guiding Principles ™ case studies in your sector.


We have helped advance life-saving technology, major infrastructure, clean energy, brand launches, market entry, systemic change and operational sustainability. We have engaged with and been engaged by governments. 

Guiding Principles ™ Comprehensive Needs Assessment
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How to engage Guiding Principles ™ services:

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$39 monthly

"Intelligence for Uncertain Times" 

A premium subscription-based newsletter delivering geopolitical briefings, longform essays, and urgent dispatches in real time. Insight without ideology.


  • diplomatique ™ dispatches (Monthly)   $39 p.m.
  • diplomatique ™ dispatches (Monthly)   $397 for 12 editions paid annually in advance


"We Write Wrongs" - Introductory Trial Offer

$399 Trial Offer

At the highest levels of leadership, words carry weight — but too often, the right words elude us. WeWriteWrongs helps chairmen, CEOs, national leaders, and principals craft their most important messages when clarity, courage, and trust matter most.


Let us review and refine a critical document of your choice.

"We Write Wrongs!"

$3,999 per task or monthly retainer

Our team has helped craft historically significant speeches, national policies, and killer presentations, and corporate decks - and elevator pitches too! 


Let us tell your story, educating, emoting and entertaining, and leave the audience wanting more.


Guiding Principles ™ Retained Counsel

$7,500 per deployment or monthly

Providing board-level wisdom to help leaders act decisively, ethically, and with lasting impact. 


Problems We Solve:


  • CEOs and principals are navigating transitions, crises, or moral dilemmas and need a wise, outside voice
  • Boards and leadership teams are misaligned or stagnant and require ethical clarity and strategic coherence
  • Visionary leaders feel isolated at the top and need ongoing, discreet support to act with integrity under pressure

Discreet Diplomacy ™

$7,500 per deployment or monthly

Quiet channels. Trusted presence. Principled outcomes. 


Guiding Principles ™ advisory board and executive team members have held public office, some serving as Ambassador Plenipotentiary of their nation.


We know how impactful it can be to deploy an ambassador - an emissary and representative. 


We are honored to fulfill the role as a confidant and counselor to leaders and to families.


90-Day Action Plan - Bespoke

$15,000 monthly for 3 months

Short term tactical deployment of special forces, each professionals pre-eminent in their discipline, strategically placed in-market, assets to bolster mission critical project delivery teams.

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What You Get:

  • Longform strategic briefings 
  • Flash Brief™—updates on global crises as they unfold
  • OpNotes™—to guide necessary operational actions
  • Curated insight and interviews with trusted leaders
  • Interpretive analysis to guide real-world decisions

Problems We Solve:

  • C-Suites and global leaders are overwhelmed by noise and lack principled intelligence
  • Need to understand emerging risks, align trends with purpose, and think geopolitically


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